EXTRAORDINARY EXPERIENCE

Professional was born in 1995 from a deep experience in trichology.
It is the brand of professionals rooted in the made in Italy tradition, designed to promote the well-being of the hair from the salon to your home.
Our mission: to be the point of reference for hairstylists, developing products born from their experience and designed to gain the trust of consumers. This is our vision: promoting well-being and inclusive luxury, without excess, to give value to hair, taking care of it with dedication.


Passion is dedication and dedication is putting the needs of professionals and women at the centre to create value for hair. We create formulations that respects the hair and promote its well-being to meet the needs and expectations of women.
Without experience there is no progress. We believe in the value of education, from experience and tradition we build the future. We believe in experience as knowledge and as a memorable moment.


Professional was born in 1995 from a deep experience in trichology.
It is the brand of professionals rooted in the made in Italy tradition, designed to promote the well-being of the hair from the salon to your home.

Our mission: to be the point of reference for hairstylists, developing products born from their experience and designed to gain the trust of consumers. This is our vision: promoting well-being and inclusive luxury, without excess, to give value to hair, taking care of it with dedication.

Passion is dedication and dedication is putting the needs of professionals and women at the centre to create value for hair. We create formulations that respects the hair and promote its well-being to meet the needs and expectations of women.

Without experience there is no progress. We believe in the value of education, from experience and tradition we build the future. We believe in experience as knowledge and as a memorable moment.